✅ Meta Deprecates 10s Video View Metrics Across Ads and Graph APIs

Impact & Action Needed: Performance teams lose a core mid-funnel KPI; automated rules and dashboards tied to 10s views will break, risking mis-optimized spend.

➡️ ADFAR Tech is auditing ad accounts, migrating to ThruPlay and completion metrics, and patching custom API connectors to prevent reporting gaps.

✅ OpenAI Rolls Out GPT-5.2 Personality System with Adaptive Tone

Impact & Action Needed: Adaptive tone and sentiment-aware responses directly influence CSAT, retention, and conversion for support and sales agents.

➡️ ADFAR Tech is deploying personality controls in client AI agents to maintain brand voice while improving resolution rates in high-intent flows.

✅ Google and Shopify Finalize Universal Commerce Protocol

Impact & Action Needed: Agent-ready commerce shifts discovery from SEO pages to structured product data, impacting conversion and attribution models.

➡️ ADFAR Tech is restructuring product catalogs and checkout logic to ensure UCP compliance and agentic purchase readiness.

✅ Meta Ads Insights API Limits Attribution Windows

Impact & Action Needed: Reduced breakdowns weaken audience optimization and ROAS analysis, increasing CAC risk.

➡️ ADFAR Tech is rolling out server-side CAPI and MMM frameworks to recover lost attribution signal.

✅ Google Rolls Out Direct Offers in AI Mode

Impact & Action Needed: AI-search embedded offers redirect high-intent traffic, penalizing unoptimized feeds and raising acquisition costs.

➡️ ADFAR Tech is optimizing feeds for Direct Offers to capture AI-mode demand and protect ROAS.

✅ OpenAI Enhances Voice Search with Shopping Integration

Impact & Action Needed: Voice-driven product discovery bypasses text search, creating a new commerce funnel with first-mover advantage.

➡️ ADFAR Tech is optimizing pricing, availability, and schema for accurate voice commerce recommendations.

✅ Google AI Mode Integrates Gmail and Photos

Impact & Action Needed: Personalized AI answers weaken generic SEO, increasing reliance on first-party and contextual signals.

➡️ ADFAR Tech is building Privacy Sandbox-aligned data strategies to sustain visibility in AI-personalized search.

✅ Google Shopping API Cutoff Deadline Announced

Impact & Action Needed: Non-migrated feeds face ad stoppage and potential 20–30% traffic loss.

➡️ ADFAR Tech is fast-tracking Shopping API migrations to prevent downtime and revenue impact.

✅ EU AI Act Prohibited AI Deadline Enforced

Impact & Action Needed: Non-compliant SaaS products risk immediate penalties and forced feature shutdowns.

➡️ ADFAR Tech is executing rapid compliance audits to remove prohibited AI logic from production systems.

✅ TikTok Launches AI Tools for Shop Creators

Impact & Action Needed: AI video generation cuts content costs while intensifying competition for TikTok Shop discovery.

➡️ ADFAR Tech is automating shoppable video creation and A/B testing to sustain conversion advantage.